if you’ve been feeling a little unmotivated, a little over it, or just trying to get your spark back. this one’s for you.

in this week’s letter:

let’s get into it ↓

you’ve seen her as 50% needs, 30% wants, 20% savings. simple, aesthetic, viral. a fav among the FIREs. but she’s often misunderstood.

plus she wasn’t built for side hustlers or freelancers, and she is just entirely unrealistic when you’re living paycheck to paycheck 🏚️

50/30/20 sounds great on paper, but in this economy, she needs some tweaks! here’s how to make her work for you:

so no, you’re not behind, and you don’t need a better formula!

you just need a budget that fits your life. hot girls budget with intention, not just pretty pie charts.

want to see the tool i use to plan my spending needs + wants?

check out my $3 hot girl budgeting guide. it’s cute and actually built for real life.

when you're posting just to post, your audience can feel it.
try pulling back on volume and get laser-focused on repeatable formats that actually convert.
think: less pressure, more rhythm.
fewer “random” posts, more that ladder up to your bigger goals.

your content should work with you, not wear you out.

want my exact weekly template? reply “rhythm” and i’ll send it over.

trend: “starter pack” memes are back and are so unserious in the best way. perfect for calling out trademark habits like the emotional support water bottle or poking fun at creator stereotypes.

10/10 on engagement and easy to plug + play top performers.

tool: Canva’s new AI photo editor is actually so good. especially if you're working with second account content and need to clean up lighting or swap backdrops without re-filming.

i’ve been using it to polish thumbnails + match brand aesthetics.

quote: “don’t shrink your goals to fit your energy. increase your energy to match your goals.” love this! because it’s not just about grinding more—though hard work pays off. it’s also about aligning what you’re doing with what actually fuels you.

totally random: workshop idea brewing 👀 i’m thinking financial literacy crash course + a discount for all the girlies who attend. obviously. if i held it…would you come?

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this week’s reminder is nothing is broken, you’re just evolving. the spark comes back when you move toward what feels true.
let’s keep building it.

thanks for reading. you know the drill:

see you next friday 🤍
xo,
callie