this week, i’ve been thinking a lot about what it really means to build something sustainable.

whether it's your savings, your content strategy, or your entire career.

between client calls, filming, and product planning, here’s what’s been on my mind and in my notes app this week.

your budget isn't a punishment. it’s a mirror.

it reflects what you value now and what you’re building toward.

if it feels chaotic, try to pause and ask yourself: what do i actually want my money to make possible this month?

for me, this month has been all about creating margin! time, peace, and a little breathing room to create without panicking.

savings creates options and options create power.

pro tip: most brands don’t need more videos! they need better strategy.
if you’re posting daily and not seeing traction, it’s not just the algorithm! it’s the intent.

need help? reply “strategy” and i’ll send you a mini audit.

Keeping up with AI is hard – we get it!

That’s why over 1M professionals read Superhuman AI to stay ahead.

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trend: “propoganda i’m not falling for” trend on tiktok right now but like in the cutesy way, not the raw milk pipeline way 😭 (don’t email me) perfect for soft finance takes, delusional rants, or why investing isn’t just for tech bros (enter: me)

tool: claude pro just dropped no-code web app features and i’ve already built more web apps than i have friends. yes, i’m still loyal to gpt but we’re a growing household now.

quote: “small hinges swing big doors.” every $5 transfer, every post, every pitch… they all matter. tiny wins build the identity you’re stepping into. don’t sleep on the compounding effect. it’s subtle, but you’re growing.

totally random: am i the only one who can’t stop thinking about hailey bieber’s rumored $1B rhode sale to e.l.f.? not just because the price tag is wild (a billion in 3 years?!) but because it’s proof that brands prioritizing UGC really do win.

rhode leaned into what we already know works: relatability, creator-first strategy, and soft branding with hard strategy. and it paid off. literally!

i’m soft launching a referral program for teague talk readers and you’re early enough to get in on the ground floor.

for the next few weeks, if you forward your teague talk emails to a friend and they subscribe (just have them reply with your name!), you’ll get freebies from me!

just reply to any teague talk email and say “i referred ___” so i can track it manually and make sure you’re rewarded when the referral program kicks off in july.

thanks for reading 💌

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have a great weekend!

see you next week 🤍
xo,
callie