popping in on a sunday. not my usual teague talk day, but the good stuff doesn't always run on schedule 🤍

this week i bought ballet slippers for the first time since i was nine! i start ballet classes again next week, about sixteen years after i stopped dancing as a kid 🥹

i know i’ve said a version of this before, so humor me please, but i just know the 9 year old version of me selling duct tape wallets between dance classes would be obsessed with my life right now: living by the beach, running my own business, making videos for a living?!

i love how when we revisit versions of our younger selves while doing the things they never knew to dream about, somewhere along the way, we get to meet who we've actually become. so keep becoming someone your younger self would find unbelievably cool 🩰

in today's edition:
📱 how to grow a new audience without ditching your old one
🍵 a word from HubSpot
💸 saving that doesn't feel like punishment
🧠 the girl grip, the brand strategy at the barre, + a soccer cartoon
🪞 i'm officially certified (!!)

leggo ↓

okay this one's technically a brand strategy, but stay with me bc the lesson applies to anyone building anything.

nespresso turns 40 this year 🇨🇭🎂 and they hit the problem every growing brand eventually does: their core audience loves them, but it's gettin oooold. for ~20 years their whole personality was George Clooney and his elegant, established, "what else?" energy. was perfect for the loyalists, but basically invisible to gen z.

so this spring they named Dua Lipa their new global ambassador and built a whole campaign ("vertuo world") around her. but here's the smartest part: they kept George Clooney in her new ads. he shows up as the heritage anchor and a wink to the OGs that says "your relationship with us is still intact," while Dua Lipa is the forward vector pulling in the next generation.

it's a classic dual-ambassador 2fer, and it reportedly came with a 30-40% jump in campaign spend + record traffic from brand-new prospects.

the steal-able lesson: you don't have to torch your existing audience to grow a new one. when you evolve, you can bring the people who got you here with you instead of leaving them confused. one foot in "we're still us" + the have to be tradeoffs 🤝

somewhere along the way, we got sold the idea that being "good with money" means cutting every joy, white-knuckling a spreadsheet, and treating any nice thing as a moral failing. and then we're shocked when no budget ever sticks.

the move isn't to cut out all the things you love. it's finding the version that feels rich without that markup.

my personal favorite example: instead of the $11 daily oat latte, i mix it up some days and pour hot espresso over ice at home in a cute cup i kept from my local coffee shop. costs mere cents, feels like a treat, and the cup makes it taste expensive.

the point here: don't budget by subtraction, budget by swap. saving should support you, not feel a life sentence 🤝

(side bar: no shame here. you're allowed to like nice things. just be smart about when and how you get them.)

📓 recent @withsavvie drop: a tiny reminder that money is a renewable resource, not one shot you have to white knuckle.

(if money content is more your speed than this teague talk chaos, check out the savvie scoop 🤍)

Most founders know their product. Few know how to get it in front of the right people. In this hands-on session, Clay + HubSpot for Startups walk you through ICP definition, prospect list enrichment, and AI-personalized outreach. You launch your first sequence before the session ends. June 18. 11am ET / 4pm GMT.

Register Before June 18.

now back to our regularly scheduled programming...

trend: the "girl grip" ~ how we hold our entire lives between 5 fingers. we did our own version for teague media this week 👇

comedic relief: this is genuinely how it feels to be working with international colleagues as the entire rest of the planet is locked into the World Cup and i know approximately nothing about soccer. this cartoon is my full skill tree now 🙃

read: marketing brew had a cool piece this week on why brands like Nike and Skims are suddenly leaning into ballet aesthetics (very on brand for this issue) but i think the why is the coolest part. in an era where ai can generate almost anything in seconds, people are craving proof of real, hard-won human skill: the kind that takes years to develop and can't be generated or shortcut. ballet, opera, mastering an instrument... any performance art scratches that itch because you can literally see the expertise. it’s like rome wasn’t built in a day vibes

🎨 only ONE Q3 creative partner spot open at teague media. book a free 20-min intro call before books close!

🎓 i'm officially a certified creative strategist thanks to motion’s CS bootcamp!

🌐 savvie.org is live with digital products + /give keeps the free resources free.

⛪️ steadfast sundays drops TODAY! keep an eye out for it 🤍

consider this your nudge to go do something your younger self would think is unbelievably cool!

it doesn't have to be productive and it doesn't have to become content. it can just be for you!!

xo,
callie 🤍

p.s. reply and tell me a hobby you loved as a kid that you'd pick back up. i'll trade you a very mediocre pirouette 🩰

forward to a friend who needs the "keep something that's just for you" reminder <3
follow @withsavvie + @teague.media for more 💌