quick check in! i don't have much wisdom for you this week, but i do have a working theory that no matter how rough your week was, you are still doing better than james charles's PR team who have spent the last 3 weeks doing damage control after jimmy chuck (love when gen z fashions together a thoughtful roast name) and decided to publicly call a just-laid-off Spirit Airlines worker "lazy" for sending him a link to her GoFundMe. so yeah… that was a choice!

and unrelated, i went to the beach more in february than i have all of may?? may gray is real and as such i continue to look unwell👻

onto something actually useful for you: meta quietly shipped a small change to their ad library a few weeks ago that nobody's talking about, and it makes one of the best free creative research tools on the internet about 10x more useful.

if you're a creator, a founder, an owner, or just curious which ads are actually working in your industry? this one’s for you.

in today's edition:

🕵️ how to find every winning ad in your industry (for free)
💸 the subscription i can't quit (even when math says i should)
🧠 claude design + a case study + i became a shareholder activist this week
🪞 the usual suspects from HQ

leggo ↓

the meta ad library has existed forever and most creators don't use it. it's a free, searchable database of every active ad running across facebook, instagram, threads, messenger, and whatsapp. you can pull up any brand and see literally every ad they're currently running with no login required.

the catch, until now: it told you what was running, but it didn't tell you what was working. so before, you could see 200 ads from a competitor but have no way to know which ones they were pouring most budget into.

that changed in early 2026. meta now attaches an impression bucket to every ad with eight ranges you can sort in from "under 1K" all the way up to "1M+". which means you can now surface the specific ads that any brand is actively scaling in about 90 seconds.

how to actually use this:
→ pull up a brand or competitor in the meta ad library
→ filter to "active ads" only
→ sort by impressions (high to low)
→ study the top 3–5 ads. these are the ones the brand is spending real money on, which means they're working
→ pattern-match these across multiple brands in the space. which hooks repeat? what visual formats keep showing up? what tone are the winners using?

if you're a creator pitching brands, this is a goldmine for crafting pitches that reference what's actually working in an account. if you're a founder, it's a competitive intel cheat code. if you're just trying to build a better folder of thumbstoppers? start here.

free, public, and basically nobody is using it correctly 🤍

our friends at AdQuick keeping us free this week

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Learn more, visit AdQuick.com

your clicks keep teague talk free in your inbox 🐝

🌐 shop at savvie.org/shop + donate at savvie.org/give 🤲

savvie moment. i did a subscription audit a few weeks ago, and there’s a fitness app i've been subscribed to and absolutely loving while simultaneously kicking myself over… for a while now. i’m new to the wellness girly world, and the frugal angel on my shoulder kept asking me if this was really worth all that i’m paying.

because what if the return on this investment was never meant to be financial in the first place? but instead about building functional strength that makes every other area of life a little easier. and about having a built-in time on the calendar to honor the hard work my body does everyday.

so the actual savvie tip here is to spend on what's genuinely a good fit for you, and don’t stop investing in yourself just because of what you think you should be doing.

a $100/month subscription you use 5x a week that makes you mentally and physically stronger is a better investment than a $12/month software you forgot you had. (within reason ofc…we’re all adults here. this is not ur permission slips to go into consumer debt for iced lattes lol)

i'm now running creative strategy on an ad campaign for that exact same fitness app we just chatted about. so life is funny like that.

(if money content is more your thing than this teague talk chaos, the savvie scoop sends every other wednesday 🤍)

tool: claude design. anthropic has been soft launching this as part of their Labs program (i.e. it's still being rolled out! so don’t freak out if you don't have it yet, it's coming). it allows you to collaborate with claude on designs, prototypes, slides, and one-pagers directly inside the claude desktop app.

the use case i'm immediately stoked about: playing around with website animations + building client decks without bouncing between five tools.

i'll report back once i've actually built something with it 🤝

a quick flex: we just dropped our first public case study on teague media. it was a UGC sprint we ran for client knownwell that ended in +34.6% views MoM, +77% profile taps, a 93.1% FYP delivery rate, and a retainer extension. our biggest takeaway? that content centered on the consumer using the product is the content that converts. content centered on the product alone doesn't, because felt seen > being sold to.

totally random: is this not like the sixth cancellation of jimmy chuck ???? and ya did it at my birthday dinner!!!

read: instagram's june trends roundup from new engen dropped today. such a great starting point for anyone with a writer’s block on socials 🤳

comedic relief: a real email i got this morning 👇

actual savvie tip slipping through the cracks here tho: when you own stock, you get a literal vote in how that company is run!

democracy is everywhere if you squint hard enough 🇺🇸

🩷 summer intern apps have closed + we're already cookin’ on onboarding! more on that soon.

🎨 Q3 creative partner spots are open at teague media + a few slots left. book a free 20-min intro call.

🌐 savvie.org/shop is live + savvie.org/give keeps the resources free.

⛪️ steadfast sundays drops every sunday - sub for slower, more reflective writings 🤍

quick reminder: the tools that get you ahead aren't the ones everyone's talking about on twitter :) they're the product updates that quietly roll out and only the people paying close attention notice.

so if your content's felt stuck and you can't figure out why, it's probably not the algorithm. it's that you're guessing at what's working instead of looking it up.

the meta ad library is right there waiting for ya, diva. go open it this weekend + report back 🕵️‍♀️

xo,
callie 🤍

p.s. reply with the funniest ad you find in the ad library. i'll share the best ones (anon, obvi).

forward to a friend who's been making the same reel format for 6 months <3

follow @teague.media + @withsavvie