happy black friday (aka capitalism's super bowl).

quick math: that $400 dyson "sale" today would become $4,891 if you invested it for 10 years instead.

but no one wants to hear that today. we want dopamine and deals and to feel like we won one over on capitalism for once.

not to mention the average american spends $1,000 this weekend but has less than $1,000 saved.

if you took that same $1,000 and invested it yearly, it becomes $46k in 20 years. but sure… the instant pot on amazon was a "steal."

in today's counter-cultural programming:

let's build wealth instead of closets ↓

before you tap “add to cart,” ask yourself this:

is this going to help my life grow, or does it drain me?

✅ assets (pay you back):

❌ liabilities (drain you):

reality check: the best gifts are the handwritten letters, the personalized playlists, the homemade banana bread...

the bar is underground. people remember effort over price tags every time.

brands + creators love to be like “my content is for everyone❤️✌️✨!!!!”

okay queen!!!! and that’s why no one knows what you actually do😭

stop trying to reach everyone.

niche your content audience down by:
→ the problem you solve ("how to stop money panic at 2am")
→ your audience’s life season ("if you just graduated and are broke…")
→ their mindset ("perfectionists tired of waiting, listen up")

when you talk to someone specific instead of talking to everyone, your target audience feels seen, stops scrolling, and starts trusting.

trend: saw this on my fyp and it just cracked me up. love how holiday season content is always getting the band back together 🤣👇

quote: "the cost of a thing is the amount of life you exchange for it" - thoreau. our boy knew what was up before black friday even existed. this is opportunity cost: every purchase you make trades you hours of your life — choose wisely.

tool: leonardo.ai lets you access dall-e and midjourney from one place. so instead of paying $30/month for each, you get all styles for one price. it's giving costco for ai art!

totally random: have any teague talkers read "the creative act" by rick rubin??? think it’s next up on my list 🤓

back with more love for lindy 💜 the ai agent we love and adore! give this a click to show us some love if you feel so inclined! 👇

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also guidde is back for more teague talk love!!!! same deal as above, click to support and get your own private email here 👇

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now back to our regularly scheduled programming...

pick one:
💸 invest whatever you were gonna spend today (yes, even $20 counts)
🤲 make 3 DIY gifts (pinterest has entered the chat)
💌 text someone you're grateful for

because wealth isn’t built in sale sections.

it’s built in the boring, uncomfortable decisions that compound over time.

thanks for reading 💌

until next friday,

xo, callie 🤍

p.s. if you bought a stock instead of a sweater today, reply "asset" and let's celebrate.

p.p.s. monsieur noupe said to tell you le black friday est une arnaque (scam) and he's not wrong.