happy friday! i'm writing this from my new favorite coffee shop a couple blocks from my new place, and i can't stop thinking about how 14-year-old me would think my life is so freaking cool right now.

like... i get to write newsletters? build apps? work with small businesses across the country? and go to the beach basically every day? younger me would be losing it.

this week's been a good reminder that the life you're building doesn't have to look like anyone else's. sometimes the messiest path is the most aligned one.

in this week's letter:

let's get into it ↓

well, almost.

after months of building, testing, breaking things, fixing them, and breaking them again... savvie v1 is officially done.

we're in product testing right now and gearing up for beta launch.

this isn't just another budgeting app. not another app that shames you for your coffee. not another spreadsheet disguised as innovation. not another tool built by finance bros who think "just invest in index funds" is accessible advice.

savvie is built for young women who want financial clarity without the shame, spreadsheets, or finance bro energy.

here's what's we’re cookin’ up:

when you know where your money's going, you can take bigger creative risks. when you have systems that work, you can focus on what matters.

want early access?
we're opening beta spots soonsoon. if you want in, subscribe to the savvie scoop and you'll be first to know when we go live.

this has been my most personal project yet.

it’s not just an app. it's permission to want more from your money without feeling bad about where you're starting. and i can't wait to put it in your hands 🤍

my church is running a generosity campaign through convoy of hope and i wanted to share it with you! in a world where everyone's trying to get you to buy something, sometimes the most radical thing you can do is give.

one day of what you earn 💼 = weeks of meals for a child 💌

and my hot take? 😗 the most successful founders i know are also the most generous. not because they can magically afford it, but because operating from abundance instead of scarcity literally rewires how you approach everything.
when you give first, you stop death-gripping every dollar. when you trust there's more coming, you make better decisions. and when you operate from overflow, opportunities find you differently 🩰

no pressure at all, but if you've been looking for a tangible way to make an impact, details are here 📋

the “creator middle class” is dying. you've got mega influencers with 7-figure brand deals, you've got micro creators grinding for $50 gifted collabs.
meanwhile the middle is evaporating.

here's what's actually happening:

brands discovered micro creators convert better, so they flooded the market with tiny budgets

simultaneously, platforms prioritized virality over consistency, which killed sustainable growth, which then made it difficult to build steadily

but the creators surviving that are not playing the follower game. they're building email lists, creating products, owning their platforms, and treating content as the top of funnel play, not the whole business.

the new creator playbook 🤳
1. pick a lane and own it
stop trying to be everything. be the one person who does that one thing better than anyone.
2. build what you own
every piece of content should drive to something you control. email list, community, product. platform dependency is bad news bears
3. price for profit, not popularity
3 clients > 50 clients — creators have that leverage now
4. create systems, not just content
templates, workflows, frameworks. anything that scales without you.

so the middle class isn't disappearing. it's reorganizing. and the creators who see it are the ones who'll own the next wave.

trend: the "group 7" trend is everywhere right now. if you haven't seen it, it was this genius organic marketing ploy by this indie artist that went viral and now has everyone talking about her. now it’s like the internet’s big ol inside joke which is basically gen z humor in one sentence

tool: i've been testing the comet browser and it's a little stressful. i think i'm just fine with chrome🥴 sometimes the shiny new option adds more confusion than clarity your workflow and that's a-okay.

quote: "going to the beach at least once a day does things for the soul."
— me, to myself. been reminding myself that rest is holy work:)

totally random: i killed our Slack Pro subscription. we're a startup. we don't need alla that. sometimes scaling back is the smarter move!

you can earn free stuff just for sharing this newsletter!!

forward your referral link → your friend subscribes → you get rewards.

→ 3 referrals: exclusive resources
→ 7 referrals: savvie stickers
→ 13 referrals: limited edition hoodie

🌟 savvie beta is coming. subscribe to the savvie scoop for early access.

📦 teague media is fully booked through the end of the month, but we're taking waitlist inquiries for nov + dec. reply "interested" and we'll get you on the list.

🧃 new freebie drop: pitch deck template for creators is live on stan store. grab it while it's free.

that's all for this week's chaos report.

here's your weekend homework: identify one "safe" choice that's actually keeping you stuck. then make one tiny move toward the scary alternative. we're all just trying to figure it out anyway.

thanks for being here through the mess and the magic.

see you next friday (unless i fire myself as newsletter writer hahaaah jk... unless?)

the life you're building doesn't have to make sense to anyone but you. if 14-year-old you would be proud, you're doing something right.

thanks for being here 🤍

your friend,
callie 🤍

p.s. — if you're also in your "burn it down and rebuild" era, forward this to someone else who needs permission to choose chaos over comfort.

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welcome to the controlled chaos.